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Complex products and services
Information breaks have the ability to simplify complex products and services by using the longer length segments to communicate a significant amount of useful and important information which aids consumers in reaching a purchase decision. This conviction is built through the comprehensive nature of infobreak segments and their proven ability to provide information and to answer the important questions.
"We found the infobreak format particularly useful in delivering complex information to the consumer and building the intrinsic need for the brand in the consumers mind."
Bruce Dunlop, Product Manager, Wyeth Nutritionals
Independent information
Unlike traditional mainstream television advertising, infobreak segments are seen to be more independent and therefore act as a credible source of information. Recent market research, conducted through Sean Adams of The Seed, reinforced the fact that infobreak occupies a distinct position in the media market. This is based on the perceived independence of infobreak segments and their ability to offer what is often seen as "unbiased opinion."
"She was positive, friendly & helpful, I found her to be believable, and she gave us good information."
Female respondent 25-44yrs
To access comprehensive research which proves information breaks are seen as credible and independent click here
Practical Information
infobreak segments are structured to address key issues and potential barriers which may exist, given the consumers lack of knowledge or understanding about a product or service. The use of practical examples means that viewers feel better equipped to approach the purchase decision with full comprehension of all the issues.
"It gives more detail (than other media)..."
Female respondent 25-44yrs
To access step by step approach to ensuring your campaign has all the vital information and response mechanisms click here
infobreak's ability to inform people about every aspect of a complex product or service makes it advertising you can count onTM
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