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"infobreak played a critical role in creating significant inbound call traffic and building demand for the educational kits."
Stuart Cash, Product Manager, Wyeth Pharmaceuticals
Companies with complex products
Information breaks are utilised by a diverse range of companies who have complex products and services and are looking to achieve a response from their campaign.
Our main areas of specialisation are categories with complex products and services such as financial services, telecommunications, pharmaceuticals, health & beauty, self improvement, public sector, travel & tourism and household products.
"Proctor & Gamble has stepped up use of direct response tv in the US."
Ad Age Feb 2004
To access in-depth market insights and learning's relevant to your specific market category click here
Is it a considered purchase?
These products and services usually fall into the category of a considered purchase or educational campaign, and as such consumers seek detailed information to assist them in their decision making process.
Long Term Effectiveness
Over the past 9 years infobreak has built a strong track record in creating effective campaigns for over 250 clients, and in doing so building long term relationships.
For some companies infobreak plays a pivotal role in lead generation and as such is fundamental to their ongoing business success. For others, it is a powerful part of their communications arsenal with many running multiple educational campaigns, most started from an initial investment of just $60,000 which includes production and media airtime.
infobreak's cost efficiency and effectiveness makes it advertising you can count onTM |
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