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Informative Advertising
Information breaks are a unique form of communication as the long form advertising format provides the opportunity to create a strong bond with the audience by answering all their questions about complex products and services.
"It is informative. Not just snippets. They covered it all."
Female respondent 25-44yrs
Tell the whole story
The value of information breaks is in their longer length. 3 minute, 2 minute and 90 second segments provide the opportunity to tell your customer the complete story about your brand, product or service. infobreak have learnt the important factors in building conviction and stimulating viewer response by tackling all the issues and questions that your customers have about complex purchase decisions in one segment.
"infobreak offered an excellent communication channel for the target audience - stay at home mums."
Julia Pearce, Media, Issues, Stakeholder Management, Aust Tax Office
Building conviction
infobreak addresses major issues and potential barriers by using the longer length segment to provide deeper information in a more relevant manner than other forms of communication. The information is brought alive through a range of simple learning techniques to build comprehension and understanding about your product or service.
"Full of information - it gives me everything I need."
Female respondent 25-44yrs
Responsive Environment
As is widely accepted, daytime television offers advertisers an environment in which the viewer is relaxing; watching low involvement programs which provide the opportunity to evoke an immediate response. The advantage of a longer length information break is that it doesn't rely on a high frequency schedule to achieve results.
"It's not guaranteed to be in the next break so I need to do something."
Female respondent 25-44yrs
infobreak's difference from traditional advertising comes from telling the whole story - which makes it advertising you can count onTM
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