Since 1995 infobreak has implemented over 950 results orientated campaigns in the Australian and New Zealand markets. These have been for 230 clients across a diverse range of market categories.
To see samples of past infobreak campaigns from your category and share in key industry learning's click here
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FMCG |
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Sanitarium
Latest Healthbreak national campaign to educate female grocery buyers 25yrs+ on how So Good soy milk can help to improve health across 5 key areas.
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Financial Services |
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Westpac
This particular Westpac "Rocket Repay" home loan, infobreak gave Westpac a lower cost per lead compared to other media. Consequently Westpac ran a number of campaigns featuring this particular product. A full independent quantitative and qualitative independent research report is available.
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St George
St George Bank successfully communicated the Gold Service and Easy Switch initiatives of its new home loan package offering with this 90 second Infobreak.
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Federal Government |
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Dept of Health
New Healthbreak designed to communicate detailed information about Medicare restructure which contributed to massive increase in 1800 response rates.
(See Case Study)
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ATO - Baby Bonus
The new Baby Bonus initiative had low awareness and understanding of benefits within both regional and metropolitan markets. Initial campaign for regional markets only but following results the ATO extended to metropolitan markets.
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Dept Human Services - Drought Assistance
The Department of Human Services needed a way to explain to farmers not to self assess and rather use the services available to them on the hotline. This 3 minute infobreak proved to play a major role in delivering the message effectively.
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Pharmaceutical |
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Pharmacare
Successful Healthbreak segment for Slim Right promoting their weight reduction product range utilising testimonials while reinforcing benefits of a balanced healthy diet.
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Travel |
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Tourism NSW
Latest infobreak targeting the "grey wanderers market" 45yrs+ to support the "Country at Heart" program in Sydney and Regional NSW generated overwhelming call centre response.
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Health & Beauty |
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Kimberley Clark
HealthBreak for Depend targeting 55yrs+ segment to encourage free product sampling achieved the same response as 6 months magazine campaign in just 2 months.
(See Case Study)
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VASyli
Vasyli, makers of Orthaheel footwear products, found longer informative healthbreaks to be a perfect medium for illustrating the scientific principles behind its orthotic products.
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Super Food Ideas
One of six successful Super Food Ideas Magazine food recipe demonstrations designed to increase demand for its monthly editions.
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Ego Pharmaceuticals - QV Wash
Ego Pharmaceuticals, with use of a Dermatologist as an endorsement, successfully emphasised the intensive moisturising properties of its QV Body Wash products with this 90 second Healthbreak.
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The Marketplace |
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Facial Rejuvenation
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Hamper King
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Illawarra Mutual Building Society
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