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Category Leadership
As pioneers of the information break category infobreak have developed significant expertise in long form segments and in understanding the factors which are critical to implementing successful campaigns."We discovered that infobreak plays an important role within the total media mix working in conjunction with magazines to generate immediate and additional sales."
Jayne Ansin, Marketing Manager Q-Med
Max Response TvTM Planning Model
The disciplined approach infobreak applies to all campaigns is reflected in their Max Response TvTM planning model which encapsulates all facets of the campaign development. This leads to fully customised campaign solutions and establishes the framework for highly professional implementation.
For a fully customised campaign plan applying our expertise and learning's based on experience from your category click here
Professional Presenters
To increase the relevance of your message infobreak has an extensive portfolio of presenters with the proven ability to connect with your customers and build empathy."The style is bit like a 3rd party endorsement; she is not wearing a uniform"
Female respondent 25-44yrs
For a FREE CDROM of the portfolio of specialised infobreak presenters click here
Special Delivery Platforms
Over the years infobreak has established a range of delivery platforms and specifically developed creative to build credibility and immediately establish the relevant context for your product or service.
Television Network Relationships
infobreak has established long standing relationships with all the major metropolitan and regional television networks to provide access in all markets. As the largest buyer, in Australia, of long form information break segments, infobreak understand the characteristics of the market and have the proven ability to deliver competitive rates.
Creative Development Services
infobreak understand how to develop the best creative solution to meet the needs of your campaign with highly experienced creative resources available as part of the total package. Their expertise has been built through diverse experience in developing many information breaks that have been successful in generating solid results for their clients. In addition specific insights gained from qualitative market research are applied through the campaign development process.
TV Production Services
The infobreak production team consists of a number of highly experienced and totally motivated professionals with expertise across the following areas;
- Pre Production
- TV Shoot Production
- TV Campaign Co-ordination
- CAD approvals
- Budget control
"I was amazed at the level of professionalism and discipline from the whole infobreak team throughout the production process."
Bill Hazard, Group Account Director, Star Advertising (Sanitarium)
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