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Is it possible to target specific markets for an Infobreak campaign rather than selecting a national campaign?
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How long does it take to implement an infobreak campaign?
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What is the difference between Infobreak and Brandpower?
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Can I place my Infobreak campaign through a media buyer?
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Isn't television too expensive?
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How many people watch daytime television and isn't the majority of the viewers female?
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Is it a buying audience?
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Can I measure the cost effectiveness of my Infobreak campaign?
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1.
Is it possible to target specific markets for an Infobreak campaign rather than selecting a national campaign?
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Absolutely, Infobreak can specifically tailor a campaign to your needs no matter what your geographical coverage needs are. This allows you to focus your advertising dollar more efficiently. Flexibility is one of our chief strengths.
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2.
How long does it take to implement an infobreak campaign?
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At Infobreak, we have a big advantage over others in that we can successfully create and get a campaign up and running in about 4 weeks time (sometimes even quicker!) from sign-off point. This includes conception of your campaign, through scripting, production, post-editing work, the media buy and distribution of dubbs to the Television networks.
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3.
What is the difference between Infobreak and Brandpower?
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Brandpower and Infobreak are positioned differently on Australian television. You can expect a Brandpower TVC to be a 30 second grab generally focussing exclusively on FMCG's. Infobreak tells the whole story in a longer length information break. Brandpower commercials also have a set presenter (Sally Williams) and format (supermarket aisle), whereas Infobreaks are individually tailored in terms of appropriate presenter (check our stable of Talent) or location (studio, home, kitchen etc).
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4.
Can I place my Infobreak campaign through a media buyer?
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Of course you can. Infobreak is the largest and most experienced producer of long form television in Australia. We offer our Infobreak campaigns as a composite package that includes both our undisputed high quality production services and the media buy.
For most media buyers, 15 second and 30 second TVCs are the common currencies. Long form TVC's (120 sec and 180 sec TVC's) are more specialised.
Infobreak has worked closely with Media Buyers/Agencies and keeps them in the loop at all times during the process. Many of the Media Buyers also recognise that Infobreak campaigns can integrate perfectly with their ongoing traditional campaigns.
The combined package really makes sense.
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5.
Isn't television too expensive?
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Yes, if your campaign does not work! Campaigns in prime time can be expensive even for the leading brands. However, with 10 years of experience and with over 950 campaigns under our belt, Infobreak has a solution to get your brand on TV cost effectively.
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6.
How many people watch daytime television and isn't the majority of the viewers female?
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With the changes in our modern lifestyle, you will be surprised at the numbers of viewers out there watching daytime television. And, as daytime television is generally low involvement, this audience tends to be highly proactive compared to the "entertain me!" hungry audience in prime time.
On average, 775,000 viewers watch daytime television each day, 77% of which are People 18+, 52% of which are Women 18+, 39% of which are People 25-54, 50% of which are People 40+.
Source: OzTAM. Weeks 7-48, 2004. Monday to Friday 0900-1700
5 Capital Cities/Network: Sydney, Melbourne, Brisbane, Adelaide, and Perth.
Average Audience Profile on Free-to-Air Networks: Seven, Nine, Ten, ABC, & SBS.
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7.
Is it a buying audience?
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Also, according to Grey 2004 Eye on Australia, women influence purchases for:
81% of groceries, 75% of OTC drugs, 94% of home furnishings, 46% of menswear, 80% of all healthcare products, 88% of medical insurance, 60% of self help books, 66% of all PC's, 47% of hardware and home improvement materials.
And, when it comes to the spending power of the Baby Boomers, according to leading Australian forecaster, Charlie Nelson, in the Australian Financial Review Jan 2004: "People aged over 55 will represent 70% of the population growth in the next 10 years and of every dollar spent 50c will be spent by the over 55s". Currently, 50% of daytime viewers are People 40+.
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8.
Can I measure the cost effectiveness of my Infobreak campaign?
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Unlike many other forms of television advertising, with an Infobreak campaign, you can effectively measure your campaign.
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