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ClientQ-MedProjectRestylaneBackgroundRestylane offers a range of women's beauty products (dermal fillers) that include reducing facial wrinkles and plumping lips providing a softer alternative to plasticObjectiveTo educate consumers about the full benefits of Restylane products increasing comprehension and understanding of how the product works to reduce wrinklesTargetWomen 25-54yrs old - considered purchase of $400Solution180 sec Beauty Break commercialROI Ratio$30,000 trial investment returned 1200% higher response rates than magazine only campaigns - infobreak is now the key media for Q-Med in AustraliaComments"We discovered infobreak plays an important role within the total media mix in conjunction with magazines to generate key, immediate and additional sales. infobreak offers great measurable value for money and allowed us to communicate a lot more than a traditional 30 sec spot."
Jayne Ansin, Marketing Manager Q-Med
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