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ClientProtonProjectJumbuck Utility TruckBackgroundProton supports their retail dealer network with ongoing promotional marketing campaigns. They implemented a special infobreak module as a test market initiative in slected regional markets.ObjectiveTo conduct a short term response driven retail campaign in the Bendigo market with a special $1,000 retial incentive offer of free accessories.Target35-55yrs Male skew - domestic and small business onwer segments.Solution60sec segment with the involvement of Prime TV.ResultsThe campaign generated 33 leads resulting in a 200% increase on normal sales in the Bendigo market with higher than normal conversion ratio.Comments"We were amazed at the responsiveness of the infobreak campaign in generating a high level of retail leads. The offer really matched the market need in Bendigo and we achieved a massive increase in monthly sales. Our plan is to roll this initiative out nationally across 14 markets next year."
Peter Guimaraens, National Sales Manager, Proton Cars Australia
"I am extremely pleased with the campaign and it represents an absolutely magnificent result. We experienced our highest conversion ratio ever with an incredible number of good quality leads of people who were ready to buy – it was sensational."
Mike Doolan, Sales Manager, Proton Cars Bendigo
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