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Proof of the pudding |
Many of Australia's leading brands have worked with infobreak to implement successful campaigns across a diverse range of categories to generate a response.
A number of blue chip companies have benefited from running multiple campaigns."We benefited from the knock on effect with increased sales providing a great return on our investment well beyond the campaign period."
Stuart Cash, Product Manager, Wyeth Pharmaceuticals |
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Financial Services |
RAMS Home LoansWith Infobreak, RAMS Home Loans successfully communicated its "low doc" home loans and gained some valuable market learnings whilst also enjoying an unexpected bonanza of qualified leads well after the campaign terminated.
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Federal Government |
Department of Human Services The Department of Human Services needed a way to explain to farmers not to self assess and rather use the services available to them on the hotline. This 3 minute infobreak proved to play a major role in delivering the message effectively.
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Pharmaceutical |
CSL DaviobetCSL wanted to generate a massive response for their Psoriasis campaign
without a massive investment and infobreak met the challenge blitzing their
response targets by over 100%.
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Health & Beauty |
Abbott - Reductil Weight Loss productSee how infobreak delivered an innovative solution for Reductil that integrating television with online to achieve over 9,000 hits per week!
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Kimberly ClarkKimberly Clark found that a 2 month infobreak campaign delivered the same level of results for their Depend underwear product as a 6 month magazine campaign by driving comparitively higher levels of product sampling which in it self is a key generator of revenue growth.
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VASyli InternationalAs a late entrant to the marketplace in 2005 with its "Orthaheel" inserted range of sandals/thongs, Vasyli International needed to secure initial sales of the range to retailers whilst simultaneously requiring a strong initial demand among consumers, particularly Females aged 25-60.
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FMCG |
SanitariumSanitarium research proved that consumers see infobreak as a credible information source while also contributin to an increase of brand awareness and importantly brand consideration levels.
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Household Goods |
BissellE.D. Oates experienced that their Infobreak campaign, by adequately explaining their features and benefits, helped them to achieve their sales targets and gain added support with their trade sell in period.
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Automotive |
ProtonA new campaign for Jumbuck utility vehicles proved the responsiveness of infobreak delivering a mighty 200% increase on normal sales leads leading to their highest ever conversion ratio in a regional market.
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Self Improvement |
Maths InstituteBy adding Infobreak to an existing radio campaign Maths Institute immediately doubled the number of sales leads through a fully customised campaign solution.
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For more case studies from your category that offer real insights and results from over 950 infobreak campaigns click here
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